AirAsia India


Agency: Wunderman Thompson India


AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards program by Tata Neu. The campaign is based on the insight that being a part of a family is a rewarding experience.

Conceptualised by AirAsia India’s creative agency on record, Wunderman Thompson India, the campaign features three distinct films with quirky and heart-warming human stories that bring alive the joy of being part of a family. The integrated campaign across cinema, print, out-of-home, digital and social media platforms, showcases the power-packed benefits offered by AirAsia India on the NeuPass rewards program such as exclusive member discounts, complimentary Red Carpet priority check-in, baggage and boarding services and assured NeuCoins that can be redeemed across the family of Tata brands participating on the Tata Neu platform.

This professional campaign titled '#JoinTheFamily' was published in India in June, 2022. It was created for the brand: AirAsia India, by ad agency: Wunderman Thompson India. This Film and Integrated media campaign is related to the Travel and Tourism industry and contains 3 media assets. It was submitted almost 2 years ago.


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