Agencies: BBH BBH London


Ribena is launching a new brand positioning as part of its debut campaign from BBH, introducing the tagline ‘Chin Up’ with two entertaining films and OOH that will be highly relatable for anyone who’s struggled to parallel park a car, had an awkward handshake moment, or been harshly judged by a cat.

Representing a major shift in direction for Ribena, ‘Chin Up’ is rooted in those awkward, banana skin moments (like calling your boss ‘mum’), which might make you cringe in the moment, but once shared with friends, gives everyone a good laugh.

This professional campaign titled 'CHIN UP!' was published in United Kingdom in June, 2022. It was created for the brand: Ribena, by ad agencies: BBH and BBH London. This Integrated and OOH Outdoor media campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted over 1 year ago.


Campaign Title: Chin Up
Client: Suntory/Ribena
Senior Brand Manger: Bridget Hirst
Head of Brand: Charlotte Flook & Helen Passard
Marketing Director: Hannah Norbury

Advertising Agency: BBH
Executive Creative Director: Helen Rhodes
Creative Directors: Dom Moira And Kieron Roe
Designer: Christian Kolodziejski
Animator: Josh Bailey
Planner: Niki Jones and Jess Garlick
Managing Director: Holly Ripper
Business Lead: Sarah Rodrigues
Senior Account Director: Bella Bertolotti
Account Manager: Ella McNicholas
Account Executive: Izzy Corlett
Agency Film Producer: Ali Terrell
Agency Art Producer: Pippa White

Media Buying Agency: Mediacom
Production Company: Mindseye
Director: Thomas Ormonde
Executive Producer: Charlie Phillips
Producer: Hera King
Editor: Leo King
Post-Production Company: Black Kite
SFX Supervisor - Jonny Freeman
Producer: Bruce Langfield
Audio Post-Production Company: String and Tins
Sound engineer: Adam Smyth
Illustrator: Rob Flowers

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