Studies show Brits say 'I'm fine' 14 times a week, but only mean it 19% of the time. This low statistic happens for many reasons, but mainly because they are ashamed to admit it and don't want to be a burden bringing their problems to other people. However, the tone of their answers means that their words mean a cry for help.
Walkers, a brand that worries about mental health, believes that everybody needs help at specific points in our lives, and it is ok to share our problems and talk about them. Sometimes the simple act of talking makes the person feel better already.
How can Walkers help people open up and talk about their feelings?
Insight: When you notice a person is not feeling well at work, at college, or at the gym, they will hardly admit it in front of others because of the fear of being judged.
Idea: Join The Walkers: A call to invite people out for a walk and talk about their feelings.
During world mental health day on 10th October, Walkers will launch a campaign suggesting that when you notice someone who doesn't look well, you invite them for a walk and have an honest conversation privately. That way, they can feel more comfortable talking to you without the judgment of others.
This student campaign titled 'Join The Walkers' was published in United States in May, 2022. It was created for the brands: Walkers and Walkers Crisps, by ad school: Miami Ad School. This Design, Digital, and Integrated media campaign is related to the Food industry and contains 8 media assets. It was submitted 8 months ago by Art Director: Bernardo Dalla.
Advertising Agency (School): Miami AdSchool.
Art Director: Bernardo Dalla.
Copywriter: João Vittor Simplício.
Creative Director: Filipe Sanches.