The silence that was experienced in streets and public spaces during the pandemic, was something that had never been experienced before, especially in large cities.
So, taking advantage of these live images during quarantine, we invite people to continue listening to their music, videos or series, without being interrupted by anything or anyone, thanks to the new line of TCL earbuds with noise cancellation.
This professional campaign titled 'Quarantine' was published in Mexico in May, 2022. It was created for the brand: TCL, by ad agency: Agencia Mayúscula. This Digital and OOH Outdoor media campaign is related to the Electronics, Technology and Music industries and contains 5 media assets. It was submitted almost 2 years ago by CCO / CoFounder: Rafa Martínez of Mayúscula.
Advertising Agency: Mayúscula, México City, México
Client: TCL México
Sr Marketing Manager: Wendy Villicaña Muñoz
Head of art: Gerón Ordoñez
Art Director: Sergio Guadarrama Loranca
Creative Director: Carlos Casarrubias
Copywriter: Lando Muñoz / Rafa Martínez
CCO: Rafa Martínez Fabila
CEO: Ricardo Escamilla Joublanc