Description
Reigniting the hotly contested debate that previously divided the nation, Walkers is launching a sequel to its famous #CrispIN OR #CrispOUT campaign, with the help of global agency of record, VCCP.
Research has shown that whilst 68%of Brits enjoy the occasional bag of crisps with their sandwiches, only one in seven do so in out-of-home lunch sandwich occasions and only one in ten for in-home sandwich occasions. This shows there is huge headroom to grow the frequency of crisps at lunchtime, and in order to do so Walkers is bringing back its iconic #CrispIN or #CrispOUT campaign as part of its mission to make Walkers crisps inseparable with lunchtime sandwiches.
The campaign asks the nation if they are #CrispIN or #CrispOUT – but this year Walkers is upping the ante through the introduction of even more varieties of crisps from the Walkers portfolio such as Monster Munch, Wotsits and Quavers to see if the nation is tempted to try a whole new range of snacks in their sandwiches.
This professional campaign titled '#CrispIN or #CrispOUT' was published in United Kingdom in May, 2023. It was created for the brands: Walkers and Walkers Crisps, by ad agency: VCCP. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 12 months ago.
Credits
CAMPAIGN TITLE: CrispIN or CrispOUT
CLIENT: Walkers
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Mark Orbine
CREATIVE: Michelle Collins
CREATIVE: Sally Leach
BUSINESS DIRECTOR: Olivia Packshaw & Max Fabian
SENIOR ACCOUNT MANAGER: Amirah Hajat
ACCOUNT EXECUTIVE: Lara Tarabey
PLANNING DIRECTOR: Ross Cameron
SENIOR PLANNER: Rebecca Pinn
AGENCY TV PRODUCER: Toby Clifton
AGENCY CREATIVE PRODUCER: Alicia Emejulu & Juliet Matthews
MEDIA BUYING AGENCY: OMD
PRODUCTION COMPANY: Tantrum
DIRECTOR: Stephen Pipe
EDITOR: Matt Chodan
PRODUCER: Clare Smith
POST-PRODUCTION COMPANY: Framestore
POST PRODUCER: Semley Wilkinson
COLOURIST: Steffan Perry @ Company3
AUDIO: James Utting @ Factory
STILLS PHOTOGRAPHER: David Stewart
