The government’s successful drive to protect the public by recruiting 20,000 additional police officers enters a new phase this week with the launch of a new advertising campaign.
More than 11,000 people have already joined the police as part of the recruitment drive, helping to cut crime by 14% (excluding fraud and computer misuse), remove 16,000 knives and dangerous weapons from the streets and tackle the scourge of drugs with the closure of over 1,500 county lines.
Two new adverts – featuring two serving police officers from different backgrounds already protecting their communities – will air on TV and in cinemas and, for the first time, on YouTube and Reddit to target a younger and more engaged audience.
This professional campaign titled 'Join the police to make a difference' was published in United Kingdom in January, 2022. It was created for the brand: UK Police Departments, by ad agency: FCB Inferno. This Integrated medium campaign is related to the Other and Public Interest industries and contains 2 media assets. It was submitted about 2 years ago.
Advertising Agency: FCB Inferno, London, United Kingdom