Join the FAM

Agency: Air Brussels

Launch video

translation: "Rule #03 of the FAM : We put "sparkles" in their eyes, not in their drinks. Join the Fam against sexual harassment"

translation: Rule number 08 of the FAM: We are all brothers and sisters against sexual harassment in the tramway.





In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow.

In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative

“Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms.

This campaign is supported by many politicians and has been related in local media.

This professional campaign titled 'Join the FAM' was published in Belgium in November, 2022. It was created for the brand: Equal.Brussels, by ad agency: Air Brussels. This 360°, Direct, and OOH Outdoor media campaign is related to the Health, Public Interest, and Public Utility industries and contains 6 media assets. It was submitted over 1 year ago.


Client: Equal Brussels - Safe Brussels
Agency: Air Brussels
CD: Air Creative Council
Creation: Arnaud Bailly, Edouard Coune, Anouk Lemm, Maxime Dereeper, Marie Paris, Marc Richard Vander Heyden
Strategy: Michelle Defooz
Design: Aurélie Prestigiacomo, Chantal Gillet
Motion design: Boris Delire
Account Manager: Laurie Parres-Albert
Account Executive: Anastasia Bousson
TV producer: Bérengère Lurquin

Production: Tornade production
Réalisation: Dozen / Pablo Crutzen & Benoit Do Quang
Directrice de production: Nina De Taeye
VFX: Julien Mercier

Sound design: Diego Wunsh


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