Johnson’s Baby

Johnson’s Baby The Other Mother's Day Campaign #HeartOfAMom

Agency: BBDO Bangkok


In this fresh, current, and truly inspiring campaign for Thai Mother’s Day, Johnson’s Baby and BBDO Bangkok aims to reinvent the concept of a "Mother", by demonstrating that mothers are anyone who cares for others, anyone who considers themselves to be one, no matter their appearance or gender.

The campaign, named #HeartOfAMom aims to promote the equality, inclusion, and diversity of motherhood, highlighting the deep bond between mothers and their children that goes against the social norms and the gender-based stereotype of motherhood and doesn't conform to social context. Featuring real-life experiences of four mothers across spectrums, the campaign captures today’s diverse and inclusive society through their unconditional devotion and dedication to their children.

This professional campaign titled 'Johnson’s Baby The Other Mother's Day Campaign #HeartOfAMom' was published in Thailand in August, 2022. It was created for the brand: Johnson’s Baby, by ad agency: BBDO Bangkok. This Digital and Film media campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago.


Agency: BBDO Bangkok

Chief Creative Officer:Thasorn Boonyanate
Creative Director:Karncitar Nisamaneewong
Assistant Creative Director:Natthapong Sriprasart
Copywriter: Sarunya Hongthong
Head of Brand & Digital: Prasit Kunanuphanchai
Strategic Planner: Siraphat Ngewseeda
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Manager: Nattakamol Mekmoke
Account Executive: Pornchanok Wuttitanakorn
Agency Producer: Toungrak Jiravatanarungsri, Yada Buachan
Project Manager: Pranee Charoenpornpos
Executive Assistant: Mintra Sukitpaneenit

Production house : B1 films

Director: Duangtawan Sirikoon
Producer: Teeruth Satitkul
Assistant Director: Rattapol Jantararuangtong
Director of Photography: Andrew Strobridge

Ministry of Cli...


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