KOM 2024 ad - morning, noon & night
Description
Leading fuel brand, JET, has launched the new ‘Keep on Moving’ 2024 campaign – a creative evolution of the popular, ‘Wes Anderson-style’ TV ad from last year.
‘Morning, noon and night’ - created in collaboration with London ad agency, isobel – takes viewers on a seamless journey from a perfect blue-sky daytime scene to a dusky evening setting, as the fleet of two drive off into the night. The new TV and VOD film blends two iconic scenes from the original campaign: one car carries yellow balloons (symbolising JET’s fuel offering) and the other with light bulbs (representing JET CHARGE EV services) - that re-inflate/brighten as they pass through the service station.
Running across ITV and ITVX in the Yorkshire, Tyne Tees, Anglia, Central Scotland and Central UK regions, the ad has been carefully targeted to key JET locations and will feature on breaks between some of the UK’s most popular TV shows including This Morning, The Chase and Emmerdale. The campaign also includes a multi-format social media campaign airing on YouTube, Facebook, Instagram & TikTok that will run for six weeks.
This professional campaign titled 'Keep on Moving 2024 - morning, noon & night' was published in United Kingdom in July, 2024. It was created for the brand: Jet, by ad agency: Isobel. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted 12 months ago by PR: Rosie Lumley of Tank Top PR.
