KOM balloons spot
London-based creative agency, isobel, is today launching the first instalment of leading fuel brand, JET’s iconic ‘Keep on Moving’ campaign for 2023 - as part of a six-week programme of activity.
The two films which launch the campaign were created entirely in CGI to demonstrate the simple idea that JET is here to help drivers get back on the road. The first film features a retro blue convertible as it glides along a picture-perfect countryside road on a sun-drenched afternoon. Inside the car sit four large yellow balloons, which gradually begin to deflate as the car continues its journey. Then, as the car passes through a JET service station, they immediately re-inflate. We see the car driving off towards the horizon as the words ‘Keep on Moving’ appear in bold yellow font.
In the second film, the premise is repeated but instead of balloons the ‘passengers’ are giant light bulbs that dim and illuminate as the convertible passes through a JET service station.
The films were directed by the Perlorian Brothers with the production company, MJZ and uses original music created for the campaign. The films will launch nationwide for the first time on Sky AdSmart VOD, Linear, YouTube and social, as the inaugural executions for a wider series of activations over the year including social and digital.
This professional campaign titled 'Keep on Moving 2023' was published in United Kingdom in August, 2023. It was created for the brand: Jet, by ad agency: Isobel. This campaign contains 2 media assets. It was submitted 4 months ago by PR: Rosie Lumley of Tank Top PR.
Brand: JET Fuel
JET Manager, Brand: Áine Corkery
JET Brand Specialist: Ryan Jacques
JET B2B Marketing Specialist: Lucy Robinson
Creative Agency: isobel
Creative Director: Ben Stump
Creative Director: Simon Findlater
Creative Founder: Rob Fletcher
Account Partner: Sarah Humphreys
Senior Account Director: Becky Devereux Pile
Account Manager: Fran Houlding
Social Media Director: Zoheb Raza
Motion designer: James Lyle
Animation & design director: Chan Spencer
Agency Producer: Lindsey Stopp
Directors: The Perlorian Brothers
Production Company: MJZ
Managing Director: Lindsay Turnham
Production Co Producer: Julia Fetterman
VFX & Post Production: Chemistry Films
VFX Supervisor: Kim Fersling
Colourist: Mikael Balle
Sound Design: Chemistry Sound
Sound Designer: Kevin Koch
Music Supervisor: Chemistry Music
Composers: Lasse Martinussen & Simon Littauer