isobel has created a fun new campaign for JET, one of the UK’s leading fuel brands, that explores how JET take the drama out of driving.
Featuring a variety of knowingly OTT films plus digital executions - the campaign features a mixture of everyday people caught up in their own mini ‘Forecourt Dramas’.
A theatrical blue curtain with the words JET PRESENTS sweeps open to reveal a distressed bridesmaid on a JET forecourt. Weeping and whaling she yells ‘we don’t have time to fill up’ only for her mood to change in an instant as her wedding partner announces that it’s all done and they drive off calmly with the end-line ‘here for drivers not dramas’.
In other scenarios we see a driver in full meltdown as the last drop of windscreen washer liquid leaves the tank and a builder in tears because he’s not had his morning coffee! Each of the dramas abruptly cut short by someone using JET facilities to bring them back to reality and back on the road quickly and safely.
This professional campaign titled 'Forecourt Dramas' was published in United Kingdom in August, 2022. It was created for the brand: Jet, by ad agency: Isobel. This campaign is related to the Automotive, Retail Services, and Transport industries and contains 1 media asset. It was submitted 3 months ago by PR: Rosie Lumley of Tank Top PR.
Campaign Title: Forecourt Dramas
Brand: JET Fuel
JET Manager, Brand: Rob Runnels
JET Brand Specialist: Ryan Jacques
JET B2B Marketing Specialist: Lucy Robinson
Creative Agency: isobel
Creative Director: Ben Stump
Creative Director: Simon Findlater
Creative Founder: Rob Fletcher
Agency Producer: Amy Hansen
Agency Producer: Rachael Long
Business Director: Lisa Roscoe
Account Director: Becky Devereux Pile
Account Manager: Fran Houlding
Social Media Director: Zoheb Raza
Production Company: Tantrum Productions
Director: Stephen Pipe
Executive Producer: Will Waters
DOP: Oliver Schofield
Post Production: Rascal
Sound Engineer: Phil Bolland