Description
When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4.
This professional campaign titled 'Jeep - Desire Path' was published in United Arab Emirates in July, 2025. It was created for the brand: Jeep, by ad agency: Publicis Groupe Dubai. This OOH Outdoor and Print media campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted 5 months ago.
Credits
Advertising Agency: Publicis, Dubai, UAE
Executive Creative Director: Tuki Ghiassi
Creative Director: Anton Marais
Associate Creative Director: Oussama Founi
Associate Creative Director: Pablo Tesio
Producer: Yousra Al Harouni
Senior Art Director: Vinicius Maldonado
Senior Designer: Hamdan Muhsen
Art Director: Abdullah Samir
Motion Designer: Louis Borniche
Art Director: Randy Balbon
Editor: Yousef Azhari
Business Lead: Jean Traboulsi
Business Director: Stuart Randall
Communication Manager: Alessandra Ziade
Photographer: Andrei Stoleru
Production Company: Circo Visual, Romania
