Roja, an online store for cosmetics, personal care, and perfumes
Description
Being the creative agency behind this campaign, our goal was to further Roja's association as a leading online chain store in Iran offering a beauty retail experience. This video formed a part of a digital-first reminder campaign, with the main focus on video marketing and wider digital channels. The aim was to put the spotlight on the extensive range that Roja offers in beauty, skincare, and self-care products, as well as the ease with which everything can be done on a fully functioning website. The campaign was dispersed across VOD and targeted digital media to guarantee that continuous visibility for the brand would be maintained so it would always remain on the minds of consumers. This creative showcased both variety and accessibility, reminding the audience that Roja is always just around the corner-never out of sight and a mere click away.
This professional campaign titled 'The Reminder Campaign' was published in Iran in July, 2025. It was created for the brand: Roja, by ad agency: BOOM Marcom. This Film medium campaign is related to the Beauty, Fashion, and Health industries and contains 1 media asset. It was submitted 5 months ago by BOOM Marcom.
Credits
Creative Director: Ata Mohammadi
Senior Copywriter: Eghbal Fallah
Copywriter: Aban Hosseinabadi
Graphic Designer: Hesam Shahbazi
Visual Artist: Hossein Ebrahimi
Account Manager: Siavash Madandar
Traffic Manager: Pegah Hosseini
Director: Kaveh Ghahreman
Custome Design: Elham Mahmoudi
DOP: Arash Sasani
Production Manager: Mohammad Moghimi
