SAXX Underwear "Upside Down Heart Pendant"

Agency: Quality Meats

SAXX "Upside Down Heart Pendant" Image


SAXX Underwear is designed to give a man's balls the love it deserves, in the form of their unique hammock-shaped pouch that tenderly cradles their jewels. And there's no better time of the year to give the gift of ball care than Valentine's Day.

But SAXX knows this romantic holiday isn't just about satisfying his needs, it's about his partner's needs too. Which is why the brand is offering a one-of-a-kind piece of jewelry for someone who chooses to gift their man's jewels a V-Day pair of SAXX: The Upside Down Heart Pendant, a hand-crafted 14 karat gold necklace cradling two radiant, natural round-cut diamonds with one carat total weight. The release of the necklace coincides with SAXX’s partnership with Hanky Panky Lingerie Underwear, so it will be available as a bundle with a matching set of SAXX Underwear for him, and Hanky Panky Underwear for her.

The Upside Down Heart Pendant, along with a matching set of SAXX and Hanky Panky underwear, is available for purchase at for $5,000 with all proceeds donated to the Testicular Cancer Foundation.

This professional campaign titled 'SAXX Underwear "Upside Down Heart Pendant"' was published in United States in January, 2024. It was created for the brand: SAXX, by ad agency: Quality Meats. This Film medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted 3 months ago by Founder: Kristen Bryan of KBPR.


Client: SAXX
Co-Founder/Co-CCO: Brian Siedband & Gordy Sang
Creative Directors: Jamie Stark & Maxx Delaney
Head of Production: Autumn Childress
Executive Producer: Cate McManus
Group Account Director: Celeste Toffanello
Account Supervisor: Meredith Metzl

Production Company: BMP
Owner, Executive Producer: Ben Mahoney
Line Producer: CJ Richter
Director: Adam Moorman
DP: Jon Hamblin

Post Production: SILENTFACE
Editor: Evan Cutler Wattles
Sound Design & Mix: Tom Haigh
Colorist/Online Editor: Sarah London

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