Description
Sometimes a deal is so good it makes your jaw drop. Cricket Wireless is leaning into this turn of phrase literally for its latest national campaign, Jawsome, which started to roll out at the end of July.
Created with long-time agency partner ARGONAUT, the brand is putting its value front at center yet again - at a time when more and more consumers’ wallets need some relief. The campaign features the brand’s notable Cricket characters and customers as they hear about Cricket’s latest offer: customers getting free Samsung Galaxy devices when they switch to Cricket’s lightning fast unlimited nationwide 5G available for as low as $25 per month. It’s a deal so good their jaws drop, including the characters whose jaws drop through the floor (“Apartment”) and break through the ground (“Jaw Drop”).
The Jawsome campaign will be running across TV, Digital, Social, Radio/Audio, mobile and OOH.
The new campaign is the latest example of how Cricket Wireless and ARGONAUT have unlocked a new gear for the brand under the leadership of AT&T veteran and Cricket CMO Tony Mokry, making work that is impossible to ignore.
This professional campaign titled 'Jawsome' was published in United States in July, 2024. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Film medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted 12 months ago.
Credits
Cricket Wireless:
John Dwyer: President, AT&T Prepaid & Cricket Wireless
Tony Mokry: Vice President & Chief Marketing Officer
Cindy Rozier: Assistant VP Marketing, Brand, Advertising & Sponsorships
Carter Robinson: Lead Advertising Manager
Erin Bishop: Lead Advertising Manager
Bobby Shively: Lead Advertising Manager
Vivian Acosta: Director of Social Media
Argonaut Inc:
Hunter Hindman: Chief Creative Officer
Katie Miller: President
Hemant Jain: Head of Creative
Katie Bourgeois: Creative Director
Earl Lee: Creative Director
David Roth: Creative Director
Ronnie Allman: Creative Director
Trey McMillan: Copywriter
Tristan Besse: Head of Brand Management
Molly Brasser: Brand Director
Crystal Lee: Brand Director
Maddie Stoops: Brand Supervisor
Tyerrah Griffith: Brand Manager
Jon Drawbaugh: Head of Production
Abbey Park: Executive Producer
John Riddle: Sr. Producer
Katherine Penland: Sr. Producer
McKenzie Gritton: Associate Director Project Manager
Magali Charmot: Head of Strategy
Shaunt Halebian: Director of Strategy
Chelsea Martin: Associate Strategy Director
Hanna Park: Connections Strategy Director
Chris Greco: Programmatic Director
Birdie:
Noyle Jones: Group Director/Partner
Pavel Malcheuski: Sr. Business Affairs Manager
Mary Alice Siqueland: Associate Business Affairs Manager
CMC:
Kristen Milligan: Production Manager (Argonaut)
Ashley Saluga: Production Manager (Dieste)
Lisa Bemel: On Set Manager
Mackcut:
Mike Leuis: Editor
Cam Pazol: Assistant Editor
Gina Pagana: Executive Producer
Kayla Robinson: Producer
Finalcut:
Antonio Gomez-Pan: Editor
Suzy Ramirez: Executive Producer
Framestore:
James Rogers: Executive Creative Director
Pete King: Executive Producer
Andrew McLintock: Producer
Company 3:
Matt Osbourne: Sr. Colorist
Barking Owl:
Elizabeth McClanahan: Audio Mixer
Ashley Benton: Executive Producer
Jenna Pangilinan: Producer
Superprime / Alpen:
Mike Bernstein: Director
Matt Sanders: Executive Producer
Christian Heuer: Producer
Will Orozco-Cubbon: Producer
Christine Park: Production Manager
Julio Mata Jr.: Production Supervisor
