I Choose What Fits
Description
The Badger Agency announces the launch of its second vivid spot in the CALIA “I Choose What Fits” campaign. The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East.
CALIA is the activewear brand that fits your life. No matter who, what, or where, CALIA has the performance, comfort, quality and style to effortlessly fit into your life, so you look and feel confident on the inside and outside.
The Fall campaign launches August 21st and highlights members of the CALIA Collective actively moving throughout New York City. In these energizing spots, the Collective is seen in authentic moments throughout their day, showing that CALIA is the stylish and versatile brand you can live in, whether on the go, in the gym, or at home.
This professional campaign titled 'I Choose What Fits' was published in United States in August, 2022. It was created for the brand: CALIA, . This Digital medium campaign is related to the Fashion, Health, and Sports industries and contains 8 media assets. It was submitted over 1 year ago by Lynne Collins.
Credits
DICK’S Sporting Goods
Tom Hassett, VP OF MARKETING
Kate Fedishen, VP OF BRAND AND CATEGORY MARKETING
Kim Moynihan, DIRECTOR OF BRAND AND CATEGORY MARKETING
Leanna Gasbarre, SR. BRAND MANAGER
Alycia Scott, VP OF DESIGN
Mackenzie Hoops, DIRECTOR OF CREATIVE
BADGER AGENCY
Madonna Badger, CHIEF CREATIVE OFFICER
Natalie Troubh, PRESIDENT
Clark Fisher, EXECUTIVE CREATIVE DIRECTOR
Celeste Holt-Walters, HEAD OF PRODUCTION
Kristen Murphy, CREATIVE DIRECTOR, DESIGN
Matthew Scott, CREATIVE DIRECTOR, COPY
Anvitah Shah, DIGITAL DESIGNER
Willem Koppel, SENIOR PRODUCER
Maddie Echeverria, JUNIOR PRODUCER
Mary Read Askew, ACCOUNT DIRECTOR
Priyanka Thattengat, SENIOR ACCOUNT EXECUTIVE
Lisa Diaz, ASSISTANT ACCOUNT EXECUTIVE
PHOTOGRAPHY +VIDEO
Leonn Ward, DIRECTOR & PHOTOGRAPHER
Ben Carey, DIRECTOR OF PHOTOGRAPHY
Jose Barrios, LINE PRODUCER
Malcolm Wax, EP, PF100
Matilde Ramos-Pinto, EP, RSA
Carolyn Pedrossian, HEAD OF PRODUCTION, RSA
POST PRODUCTION
Chrissy Rabe, EDITOR
Dolce LDN, MUSIC COMPOSITION
Heard City, AUDIO ENGINEERING
Alex Bickel + Color Collective, COLOR
Finalbyte, FLAME
CMC
Ashley Saluga, PRODUCTION MANAGER
Michael Luppino, ON SET CMC REP
