It Won’t Stick

Agency: FCB


This International Women’s Day, FCB Amsterdam want to empower women and encourage them to rise above these negative comments and support each other through the powerful mantra of ‘whatever dirt they throw at you, it simply won’t stick’.
Starring these powerful women:
Lammie, Paris, Rubia, Isabella, Tessa ,Doris, Bente, Xena, Anne, Esna, Anouk, Bing, Marijn, Kimiko, Maartje, Rochella, Maria, Maaike, Mandy, Nadia (+ daughter), Sharon, Tanya, Pauline.
In the 60 second video, created by FCB Amsterdam and Wefilm, you will see 24 brave Dutch women vocalizing the things they have been called and the things they have been shamed for, while a spoken word poem narrates that they will rise above the words and “It Won’t Stick”. On International Women’s Day on the 8th March, FCB Amsterdam want women around the world to share their experiences of how they have risen above the shaming to support all women, everywhere by joining the conversation using #itwontstick. All stories will can be found at

This professional campaign titled 'It Won’t Stick' was published in Netherlands in March, 2018. It was created by ad agency: FCB. This Film medium campaign is related to the Agency Self-Promo and Public Interest industries and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: FCB, Amsterdam, Netherlands
Chief Executive Officer: Jos Vis
Chief Creative Officer: Massimo van der Plas
Producer: Benno van der Helm
CSD: Netteke Bak
Creative Directors: Michael Kouwenhoven, Dimitri Hubregtse
Director: Basha de Bruijn
Database Specialist: Ezra Pietersz
Production: Wefilm
Producer: Anouk Knapen
DoP: Myrthe Mosterman
Editor: Johannes de Jong
Focus Puller: Majid Rezaie
Camera Assistant: Maxime Brun
Art Director: Klarien Sonderen
Set Dresser: Anita van Pelt
Make Up: Carlijn van Vliet
Styling: Sabine de Groot
Sound: Gerben Kokmeijer
Research Assistant: Claudio de Oliveira Marques
Researcher: Nowelle Barnhoorn
Executive Producer: Rogier Sol
Owner: Bas Welling
Captcha: Barry Clarke
Sound: Evelien van der Molen
Music / Sound: Jorrit Kleijnen


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.