It takes a city to change the world

UHN Foundation is excited to unveil its first mass-media fundraising campaign under the UHNITED brand platform.

Launched in January 2024 in partnership with Zulu Alpha Kilo, the UHNITED platform spotlights the world-renowned institutions and people working together under the UHN umbrella to achieve never-been-done advancements in health care. Phase two of the campaign continues to showcase UHN’s global impact and emphasizes the crucial role of donations in supporting this work.

Directed by award-winning Brent Foster, the spot features real UHN employees, donors, and some of the patients whose lives were positively impacted at UHN. These inspiring and life-changing moments trigger literal impact waves that spread across the hospital, the city, and beyond—an unignorable metaphor for UHN’s impact on health care around the world. The deeper story behind each scene can be read online at UHNITED.ca.

“The first phase of our UHNITED campaign told the story of what's possible when teams across UHN's many sites and program areas come together to deliver world-changing care to our patients, some of whom have the most medically complex health conditions in Canada," says Lynn Fletcher, SVP Marketing, Communications, and Community Giving at UHN Foundation. "This next phase will demonstrate that we can only do what's never been done in health care with the support of our donor community."

Havas Media Canada oversaw the media strategy and execution, in partnership with The Aber Group for digital platform buying. The campaign is running across TV, cinema, digital and out-of-home placements including a Union Station domination Sept 25 through Oct 23.

“UHN is always redefining the status quo of health care, but it all starts with donations. This campaign aims to show donors that it takes a city to change to the world,” says Brian Murray, Chief Creative Officer at Zulu Alpha Kilo.

The UHNITED campaign runs from September 25 through December 31, 2024. To learn more and to donate, visit UHNITED.ca.