Description
Developed by the Y in collaboration with purpose-led creative agency Accompany, the campaign aims to shift perceptions of the organization beyond fitness, highlighting its work in youth development, health and wellness, education, food access, and career readiness. The initial campaign reportedly drove a 30% increase in fundraising, and Wave 2 builds on that momentum, extending the campaign’s reach and impact into the critical holiday giving season.
The latest wave is designed to deepen consumer understanding of the Y’s impact and build brand awareness. The brand campaign will be followed by a targeted fund development media buy intended to translate increased awareness and engagement into action.
The campaign spans broadcast and connected TV, paid social, OOH, programmatic, and digital partnerships, including OUTFRONT Livecard screens inside MTA subway cars, bringing the work directly into New Yorkers’ daily commutes.
This professional campaign titled 'It Starts Inside' was published in United States in November, 2026. It was created for the brand: YMCA, by ad agency: Accompany Creative. This Film and Integrated media campaign is related to the Education industry and contains 2 media assets. It was submitted about 1 hour ago.
