Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
This professional campaign titled 'Pool, Yoga, Ping Pong, Bottle, Hockey, Basketball' was published in Canada in January, 2018. It was created for the brand: YMCA, by ad agency: Ogilvy. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 4 years ago.
Advertising Agency: Ogilvy, Montréal, Canada
Creative Directors: Étienne Bastien, Martin Gosselin
Creatives: Julie Gérard, Isabelle Neault, Ayesha Lobo
Graphic Designer: Benoît St-Laurent
Account Executive: Sébastien Hanssens
Production: Cécile Gariépy, Olivier Charland / Par Hasard
Photographer: Samuel Pasquier