Description
The Open Road is a three-part content series for Cadbury and BBC Children in Need, celebrating the power of having someone to talk to. Each episode is filmed behind the wheel, capturing an unscripted journey between a young person and a trusted adult in their life, and showing how everyday moments of connection, like a chat on the journey home, can help young people through the challenges they face. Episode one features Arsenal and England legend Ian Wright and his granddaughter Raphy, and reached almost half a million organic views across social. The series is the centrepiece of Cadbury’s Open Up and Share campaign, supporting limited-edition Open Up and Share Bags in stores.
This professional campaign titled 'The Open Road' was published in United Kingdom in October, 2026. It was created for the brands: BBC Children In Need and Cadbury, by ad agency: MKTG Sports & Entertainment. This Content, Digital, and Film media campaign is related to the Candy, Snacks and Sports industries and contains 2 media assets. It was submitted 40 minutes ago.
Credits
Advertising Agency: MKTG Sports + Entertainment, London, United Kingdom
Creative & Content Director: Callum Joynes
Senior Client Manager: William Cieszynski
Senior Client Executive: Flora Bird
Production Company: Founder Creative, London, United Kingdom
Director / Executive Producer: Tom Gent
Producer: Abi Atkinson-Caruana
Line Producer: Peter Wilson
Lead Camera Operator: Sean Webb
Editor: Max Rollason
Client: Cadbury (Mondelēz International)
Senior Brand Manager: Bozhana Miteva
Brand Manager, Cadbury Bitesize: Charlotte Docker
Charity Partner: BBC Children in Need
Featuring: Ian Wright, Raphy Wright-Phillips, Paul Gillett, Phoebe Gillett, Matthew Adum-Yeboah, Yvonne Simpson
