Description
As Canadians continue to cheer loud and proud for Team Canada, I wanted to share details of how FUZE Iced Tea is celebrating fans with "It's The Flavour For Every Fan" campaign. This national, 360 marketing campaign is made-in-Canada and brings the flavour Canadians know and love to every run, every pass, and every cheer.
Key Campaign Components of “It’s The Flavour For Every Fan”
• Creative Ad Spot: “It's The Flavour For Every Fan” features the continuation of an iced tea lover sharing FUZE Iced Tea with every fan cheering on Team Canada at the Olympic Winter Games Milano Cortina 2026. The video has a strong presence across linear TV, digital video and Connected TV/OTT, ensuring it reaches Canadians wherever they are.
• CBC Partnership: Integrated directly into the Olympic Winter Games Milano Cortina 2026 broadcasts through a key partnership with CBC, FUZE Iced Tea is seen during in-game moments, placing the brand at the heart of the action.
• Social Fandom Content: Leveraging Facebook, Instagram and TikTok, FUZE Iced Tea taps into the real-time buzz around the games, showing fans how they can watch the competition while enjoying FUZE Iced Tea.
• Shopper Marketing: A comprehensive shopper program featuring Olympics-inspired in-store creative and POS displays designed to cut through shelf-clutter and drive trial.
• Local Bottling: FUZE Iced Tea bottles and cans are made, moved and sold in Canada by Coke Canada Bottling.
This professional campaign titled 'It's The Flavour For Every Fan' was published in Canada in January, 2026. It was created for the brands: Coca-Cola and FUZE TEA, by ad agencies: VML Canada and WPP OpenX. This Integrated medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 16 hours ago.
Credits
Creative Agency: WPP’s Open X, Led by VML Canada
Production Company: Scouts Honour
Director: Mark Zibert
Post Production Company (Editorial): Nimiopere
Post Production Company (Colour): Alter Ego
Post Production Company (VFX and Finishing): Tantrum
Post Production Company (Audio): Vapor
Media Buying: EssenceMediacom
Public Relations: Weber Shandwick Canada
Shopper Marketing: SALT Agency
