Everyone has "sour" moments-- moments where things just aren't fun, going well, and downright suck. With Starburst Sours, we want people to use those situations and embrace the sour.

This student campaign titled 'It's ok to be sour' was published in United States in April, 2019. It was created for the brand: Starburst Sours, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted about 4 years ago.


Advertising School: S.I. Newhouse School of Public Communications
Creative Director/Professor: Mel White
Art Director: Ricardo Santos
Copywriter: Kathryn Wheaton
Photographer: Stock Images

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