Rape is the new casual approach of many men towards women. We read about rape every day in newspapers but still this topic is left ignored. There is too much said about it but there is nothing done in this regard. Through this campaign I wanted to present this in a different way so that people take notice and do something about it.

This student campaign titled 'Don't' was published in India in May, 2019. It was created for the brand: Happy - A foundation for girls, by ad school: College of Art. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted almost 5 years ago.


Advertising School: College of Art
Creative Director / Art Director / Copywriter: Pallavi Bora

Success Menswear
Starburst Sours


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