ADVERTISING

Primark

Walking Billboards

Agency: Sleek Machine

Description

International retailer Primark is known for having amazing fashion at amazing prices. So, to celebrate the re-opening of one their flagship US store, they needed something a bit more amazing than a regular ribbon cutting.
In the days leading up to the opening, Boston-based agency Sleek Machine helped Primark create and rolled out eye-popping activations in the King of Prussia Mall – one of America’s largest, busiest shopping destinations – right outside of Philadelphia, PA.
First, we filled humungous versions of Primark’s iconic shopping bags filled with clothes, and turned shoppers and employees into walking billboards announcing the grand re-opening, while at the same time driving them to the store for the chance to win a Big Bag Shopping spree of up to $500.
Next, on the busiest day of the weekend, we hired paparazzi to follow everyday Primark shoppers around the mall, creating a unique experience for mall shoppers while promoting one of Primark’s key differentiators – Primark’s amazing fashion and prices means that everyone can dress and feel like a celebrity.

This professional campaign titled 'Walking Billboards' was published in United States in May, 2019. It was created for the brand: Primark, by ad agency: Sleek Machine. This Ambient medium campaign is related to the Retail Services industry and contains 6 media assets. It was submitted over 3 years ago.

Credits

Advertising Agency: Sleek Machine, USA
CCO: Tim Cawley
ACD/Writer: Jeff Marois
Art Director: Mikayla Belson
Producer: Ashley Lawlor
Account Director: Danielle Allwein
Videographer/Editor: Kyle Jones
Sound Mix: Mark Wong
Big Bag Props: Adam Fergurson

Starburst Sours
INJS Paris

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.