In a country where 30% of the adult parents think that using physical punishment against their children is normal, we've placed violent scenes in a normal every day context, to raise awareness to this problem.
This professional campaign titled 'It's not normal for it to be normal' was published in Romania in March, 2017. It was created for the brand: Unicef, by ad agency: BBDO. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Titus Dumitrescu
Group Creative Directors: Andrei Nica, Bogdan Vintila
Art Director: Vlad Socianu
Copywriter: Adi Dragoi
Strategy: Ioana Mihai
Client Service: Bogdan Tanculescu
Illustrator / Photographer: New Folder