It's not just a loan, It's a special treatment

In a world where payroll loans feel cold and bureaucratic, Financiera Comultrasan decided to flip the script — turning financial assistance into an act of care.

Because when you’re part of a cooperative, you don’t just get credit — you get treated differently.

With humor and self-care as our creative lens, we reimagined office life like a spa day: towels, cucumber masks, drinks, and all. A visual metaphor to remind people that at Financiera Comultrasan, every benefit comes with warmth, empathy, and comfort.

And our “special treatment” goes beyond words — it’s powered by real perks that accompany people’s everyday lives: wellness, recreation, health programs, and exclusive benefits designed to make their days easier.

The campaign rolled out as a 360 experience — from digital and social storytelling to office kits, outdoor pieces, and brand activations that brought the message to life.

Because for us, a loan isn’t just financial support — it’s how we say you matter.