Description
It doesn’t look like beer, but it could be soon. That’s the idea behind a campaign that presents everyday glass containers as future beer bottles. Because 44% of the glass in our bottles is recycled, and it doesn’t all come from beer bottles. A way to show what happens when we recycle—and give people one more reason to do it.
This professional campaign titled 'It´s not a beer yet' was published in Ecuador in July, 2026. It was created for the brand: ABInBev Ecuador, by ad agency: Draftline. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 16 hours ago.
Credits
José Pérez-Vargas - Vicepresidente de Marketing
Maylyn Luque- Manager Draftline + Connections
Domenica Nuñez- Internal & External COMMS Manager
José Jarrín- Gerente de Marca Corporativa y Comunicación
Jorge Villamar- Creative Director
Enrique Panchana- Head of Art
Francisco Paredes- Strategic Planner
Pedro Merchán- Art Director
Eleana Zumba- Sr Designer
Arturo Chavarría- Copywriter Sr
Carlos Arce - Copywriter Sr
Company Producer: Tibu
