Description
Every minute, thousands of red flags are posted on social media.
They seem like normal emojis, but they alert women about possible gender-based violence situations that are not evident and may become normalized. These warning signs, however, can get lost among all the content. Pilsener, the #1 beer of Ecuadorians, brought the digital red flags into the real world.
This professional campaign titled 'Spot The Red Flags' was published in Ecuador in March, 2023. It was created for the brands: ABInBev Ecuador and Pilsener, by ad agency: MULLENLOWE DELTA. This Ambient, OOH Outdoor, and Static Images media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: MullenLowe Delta, Ecuador
Brand: ABInBev Ecuador
Product: Pilsener
VP Marketing: José Pérez-Vargas
Brand Manager: Eddy Cepeda
Brand Lead: Arturo Stacey
CCO: André Pedroso
VP: Pablo Salazar Guerrero
General Manager: Juan Gallego
Regional Director: Mónica Faour
General Creative Director: Jaime Duque
Creative Director: José Lizarzaburu
Creative Director: Javier Maldonado
Creative Director: Andrés Lancheros
Copywriters: Elizabeth Cajas / Alejandra Santander / Sebastián Bonilla / José Lizarzaburu / Javier Maldonado.
Art Directors: Melanie Rosenthal / Carlos Macías
Designers: David Arregui / Ricardo Loor / Gabriel Buenaire
Content Managers: Sebastián Bonilla / Joseph Garzón
CM: Rolando Gilbert
Graphic Support: Daniel Espinoza / Sebastián Echeverría
Agency Producer: Diana Hungría
Planning: María Fernanda Schroeder
Account Supervisor: Andrea Viteri
Account Executive: María Gracia Luna
Production Companies: The Others / Bang Films
BTL Agency: Marktub
PR Agency: Marketgate
