It’s More Fun Together

Today, M&M’S®, proudly part of Mars, is unveiling its new global creative platform, “It’s More Fun Together.” Reaffirming its mission to bring people together through the power of fun, M&M’S is doubling down on what it does best — delivering joy through its iconic candies, tapping into the humor of its beloved spokescandies and creating unforgettable shared moments.

“For more than 80 years, M&M’S has proven that fun is better when shared,” said Jane Hwang, Global Portfolio Vice President and Managing Director M&M'S. “The new creative behind 'It’s More Fun Together' builds on our rich history and uses our brand’s signature jester wit and humor to spark connection, inspire fun and create moments of shared laughter for our fans — because no one brings people together through laughter and fun better than M&M’S.”

With nearly 8 in 10 Gen Z, Millennials, and Boomers naming M&M’S as their favorite candy1, the brand has a unique ability to unite generations through fun. “It’s More Fun Together” taps into the universal truth that humanity craves togetherness2, and blends humor, spontaneity and everyone’s favorite iconic chocolate candies to celebrate shared moments that connect us.

“By leaning into the fun that has made M&M’S such a beloved, iconic brand, we open up immense opportunity for the type of creativity that has made this brand generationally compelling,” said Rankin Carroll, Global Chief Creative Officer, Mars Snacking. “We know that to maintain this iconicity, we must – and we will - continue to keep fans at the heart of how the M&M’S brand comes to life. Co-creation is the future of brand building, and ‘It’s More Fun Together’ lays the foundation for us to do just that.”