Description
Academy Award nominated actress, producer, and director Salma Hayek is returning to the Kahlúa® spotlight, this time with a caramel twist swirl. Starring in the newest campaign from the world’s No. 1 coffee liqueur1, Kahlúa’s leading lady helps to spotlight the newly released Kahlúa Dunkin' Caramel Swirl Cream Liqueur, which isn’t Kahlúa or Dunkin’®, it’s Kahlunkin’.
Directed by Rodrigo Valdes and created by Wieden + Kennedy London, the new It’s Kahlunkin’ campaign is quintessentially Kahlúa: bold, playful, and just a bit extra. The telenovela-inspired spot opens with a group lounging in a living room when an enticing, creamy liquid that looks like Kahlúa is mysteriously poured. Suddenly, Salma kicks down the door, declaring the liquid is not Kahlúa. Moments later, a mustache disguise is revealed, and the pourer turns out to be someone in a Dunkin’ coffee cup costume – the drink is Kahlunkin’! But the question remains: Who. Is. In. The. Cup.?
The phrase Kahlunkin’ represents the perfect union of two icons, bringing together Kahlua’s coffee and rum with Dunkin’s Caramel Swirl flavor and real cream. As dramatically declared in the new spot, Kahlunkin’ is shorthand for what happens when two legendary sips come together to create something sensational, unexpected and just a tad nonsensical.
“It was such a joy to celebrate moments of connection with Kahlúa once again, plus a wink of Dunkin’ humor along the way,” said Salma Hayek “I think people will feel the energy and playfulness we felt while shooting.”
To celebrate the official debut of Kahlunkin’, Kahlúa is teaming up with like-minded partners to spread the caramel swirl joy:
This professional campaign titled 'It's Kahlunkin' ft. Salma Hayek' was published in United Kingdom in October, 2025. It was created for the brands: Dunkin' and Kahlúa, by ad agency: Wieden+Kennedy London. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 2 months ago.
