ADVERTISING

Dunkin'

The Charli

Agency: BBDO

Description

As TikTok’s most-followed star, Charli D’Amelio is known around the world for her iconic dance moves…and her self-professed love for Dunkin’. Last week, Dunkin’ launched a new collaboration with the teen influencer, giving her favorite order—a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl—a name on Dunkin’s nationwide menu as “The Charli”.

This professional campaign titled 'The Charli' was published in United States in September, 2020. It was created for the brand: Dunkin', by ad agency: BBDO. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 2 years ago.

Credits

Advertising Agency: BBDO New York, USA
Worldwide Chief Creative Officer: David Lubars
Executive Creative Director: Doug Fallon
Executive Creative Director: Steven Fogel
Associate Creative Director: Matt Low
Associate Creative Director: Kristin Clark
Junior Copywriter: Georgia Murphy
Junior Art Director: Sabrina Ghantous
Senior Producer: Andrew Nam Chul Osborne
SVP, Production Services Director: Jessica Nugent
Business Affairs Manager: Heather Weissman
EVP, Senior Director: Jim Santora
VP, Account Director: Carrie White
Account Manager: Melissa Blache
Account Executive: Griffin Heller
Planner: Brenna Tharnstrom
VP, Brand Stewardship: Drayton Martin
Director, Brand Stewardship: Melanie Cohn
Manager, Brand Stewardship: Kemma Kefalas
Associate Manager, Brand Stewardship: Ali Cerasuolo
Assistant Manager, Brand Stewardship: Olivia West
Production: Saugatuck Strategic
Executive Producer: Thomas Burns
Director of Photography: Christian Guiton
Stills Photographer: Brooke Guiton
Wardrobe Stylist: Mimi Curttrell
Makeup: Kelsey Deenihan
Hair: Laura Polko
Music Company: BANG
Executive Producer: Alec Setten
Artist/Composer: Beady Jay, Brian D. Jones
Singers: Neysa Malone, Beady Jay

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