ADVERTISING

Tros

It's just the beginning

Agency: Grey

Description

TROS is a well-established men’s grooming product brand in Thailand. For over 20 years, they have focused their communications on the functional benefits of their products – demonstrating on how they helped young men look their best. In 2017, they wanted to elevate their brand, from being only an appearance-enhancer to become a confidence-provider, by helping groom the personality and mindset of their audience as they enter adulthood. TROS believes that the beginning of adulthood is the stage where life starts to become more interesting with new responsibilities, challenges, and opportunities on the horizon. However, because it is also a stage of life where young men have to take responsibility for their decisions, they now rely on their self-confidence more than ever. Unfortunately, the fear of failure has driven many young Thai men to adopt a lifestyle of procrastination, thus influencing them to be contented with living an ordinary life following norms, rather than chasing their dreams. With Ray MacDonald (a well-respected Thai actor, TV host, adventurer and idol) as the brand ambassador, TROS inspires young men to start taking chances, to face their fears, and even make mistakes, rather than living a life full of regrets.

This professional campaign titled 'It's just the beginning' was published in Thailand in June, 2017. It was created for the brand: Tros, by ad agency: Grey. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: GREYnJ United, Thailand
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Senior Art Director: Arnon Kantawang
Creatives: Supakit Yindeeanant, Ratanaparn Songsermsawad
Managing Director: Kanaporn Hutcheson
Client Service Director: Konthamas Ratanasuvan
Account Executive: Nicharee Chatchavalkijkul
Digital Account Director: Pojanee Sowantip
Social Media Specialist: Pannavit Thanasuwannakul, Prapapan Lekda
Agency Producers: Kanoksak Kanchanachutha, Anuchit Sannopphakun
Traffic Manager: Warangkana Naksakul
Corporate Communications Director: Huma Qureshi / APAC PR
Corporate Communications Executive: Cedric Wceke
Production Company: Hub Ho Hin Bangkok
Director: Kanchit Sopchokchai
Producer: Penluck Ruangrabeab
DoP: Naruphol Chokanapitak
Editor: Chonlasit Upanigkit
Music / Sound Design: Wild at heart sound studio

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