A1 Bulgaria

It's high time we smiled!

Agency: Saatchi & Saatchi


It was a little bit of an unusual year. So we made something unusual as well. Instead of making the usual telecom promises about Hi-Tec future and better tomorrow, we’ve decided to show how A1 makes our life better today. We started manifesting, in a friendly way, the simple, easy solutions to the simple everyday issues. It happened just before Christmas. The right time to tell everyone that the year was unusual but it’s almost over and at least that deserves our smiles.

This professional campaign titled 'It's high time we smiled!' was published in Bulgaria in December, 2020. It was created for the brand: A1 Bulgaria, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 3 years ago by Account Manager: Nevena Todorova of Saatchi&Saatchi Bulgaria.


Advertising Agency: Saatchi & Saatchi Bulgaria, Sofia, Bulgaria
Production House: KnowHow Films
Creative Director: Radomir Ivanov, Peter Kesserdzhiev
Creative Lead: Radostin Hristov
Copywriter: Atanas Kamburov
Graphic Designer: Ivan Kanchev
Group Client Service Director: Blagovesta Kostova
Account Director: Nevena Todorova
Account Executive: Nicole Shopova
Digital Lead: Mitko Karakashev
Brand Strategist: Nadezhda Nemcheva
Director: Drago Sholev
1st Ass. Director: Mihaylo Kotsev
Producer: Evgeni Trenev
Assistant Producer: Plamena Ivanova
Music & SFX: Kaloyan Dimitrov
Post Production & VFX: DImitar Itskov / MOTIFF
Art Department: Vanya Ivanova


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