Every year, Denmark and the Danes discard a large amount of cans because they are damaged. Those cans can’t be scanned in the deposit system, which has a negative impact on the environment.
So. Carlsberg nudges everyone with a simple reminder: Don’t crush your cans. Crushed cans can’t be scanned. Can we recycle for a better tomorrow? Probably.
This professional campaign titled 'Don't crush your cans' was published in Denmark in December, 2020. It was created for the brand: Carlsberg, by ad agency: AKQA. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago by Associate Creative Director: Henrik Dreijer-Pedersen of AKQA.
Advertising Agency: AKQA , Copenhagen, Denmark
Associate Creative Director: Henrik Dreijer-Pedersen
Senior Copywriter: Lasse Rørdam
Executive Creative Director: Nicolai Smith
General Manager: Steffen Blauenfeldt Otkjær