Ambi Pur

The Innocent

Agency: CJ WORX


Ambi Pur, in collaboration with CJ Worx, released a new online film, “THE INNOCENT” under the campaign, “Stink Don’t Drive” talking about stinks that Thai drivers tend not to notice in their car. This is because when they are in their car for a long period of time, they eventually become familiar with smelly car. As a result, their sense of smell is unable to detect any hidden stinks in their car. Ambi Pur and CJ Worx, thus, utilize this insight to remind every Thai drivers of “Stink Don’t Drive” through the online film, THE INNOCENT. The story revolves around an innocent man who has no clue what he has committed. In the end, the film will reveal the answer and in the process, reminding Thai drivers of the stinky car smells that they could be so familiar with.

This professional campaign titled 'The Innocent' was published in Thailand in September, 2019. It was created for the brand: Ambi Pur, by ad agency: CJ WORX. This Content medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago by Senior Copywriter: Supachai Pakdeesrisakda of CJ WORX Co., Ltd..


Advertising Agency: CJ WORX Co., Ltd., Bangkok, Thailand
Chief Creative Officer: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Senior Art Director: Perawich Charoenphan
Senior Copywriter: Supachai Pakdeesrisakda
Digital Designer: Sereephap Sourtanglai
Social Media Group Head: Rotjarin Sangteerapanit
Social Media Art Director: Pemika Yosakrai
Senior Social Media Copywriter: Worawut Sangsoon


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