The Local Collective created visual iconography that celebrates the incredible effects of the art in Luminato.
Art is a visceral experience. Artists create it to spark reactions. We captured those reactions in the simplest, most impactful way possible: using the punctuation that reflects them.
Art can surprise or shock. Art can spark a conversation. Art can make one question and think deeply. Art can live on in the mind. And art can be a statement.
The Festival used an exclamation mark, quotation marks, a question mark, an ellipsis, and a period as the visual identity for what artists create with their work and patrons experience at Luminato.
This professional campaign titled 'It's Art' was published in Canada in April, 2022. It was created for the brand: Luminato Festival, by ad agency: The Local Collective. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 7 media assets. It was submitted 7 months ago by Founder, Managing Director: Kaitlin Doherty of The Local Collective.
Advertising Agency: The Local Collective, Toronto, ON, Canada
President & Chief Creative Officer: Matt Litzinger
Managing Director: Kaitlin Doherty
Design Director: Omar Morson
Strategy Lead: Alison Savage
Client Service Director: Amanda McMillan