Hugo Boss

It’s Always Nightfall Somewhere

Agency: Blast Radius


URL: BOSS Bottled, Night: It’s Always Nightfall Somewhere
BOSS launches a new web site connecting international urbanites with local nighttime traditions around the world, for the launch of the new fragrance for men, ‘BOSS Bottled. Night.’ The cities featured on the site change according to where it’s dusk, with content related to each city, like streams of weather info from Yahoo, mood sentiment from Twitter and stats on lifestyle researched specifically for BOSS.

This professional campaign titled 'It’s Always Nightfall Somewhere' was published in Netherlands in August, 2010. It was created for the brand: Hugo Boss, by ad agency: Blast Radius. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Blast Radius, Amsterdam and b-reel, Stockholm, The Netherlands



iStock Essentials

Serious afro woman going on meet...

Artist: stockbusters

iStock Signature

Business partners on the move di...

Artist: alvarez

iStock Signature

Creative people brainstorming ab...

Artist: Drazen_

iStock Essentials

Screens with data processing aga...

Artist: VectorFusionArt

iStock Signature

4k video footage of a businessma...

Artist: shapecharge

iStock Essentials

Older female mentor leader talki...

Artist: insta_photos

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.