Hugo Boss

It’s Always Nightfall Somewhere

Agency: Blast Radius


URL: BOSS Bottled, Night: It’s Always Nightfall Somewhere
BOSS launches a new web site connecting international urbanites with local nighttime traditions around the world, for the launch of the new fragrance for men, ‘BOSS Bottled. Night.’ The cities featured on the site change according to where it’s dusk, with content related to each city, like streams of weather info from Yahoo, mood sentiment from Twitter and stats on lifestyle researched specifically for BOSS.

This professional campaign titled 'It’s Always Nightfall Somewhere' was published in Netherlands in August, 2010. It was created for the brand: Hugo Boss, by ad agency: Blast Radius. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Blast Radius, Amsterdam and b-reel, Stockholm, The Netherlands



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