It's all about the beer

The core strategy of the "It's all about the beer" campaign is to remind people of beer in every moment of life. The goal here is to build a more sincere and deeper connection with the brand by emphasizing the central role that beer plays in every moment of life.

To achieve this, we have created a series of different posters by likening images from various moments of life to beer. In these posters, we have tried to make these visuals resemble a frothy beer when viewed as a whole, in order to show that a seaside vacation, a refreshing shower, and the fatigue of daily chores can all remind us of beer. This creative solution we devised visually affirms the strategic idea that "it's all about the beer."

This advertising series reminds us of Heineken in every moment of life and instills in people the idea that everything is connected to beer.

This professional campaign titled 'It's all about the beer' was published in Azerbaijan in July, 2025. It was created for the brand: Heineken, by ad agency: 300dollarsperinch. This Design, Digital, and Print media campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted 4 days ago by Graphic & Art Direction Instructor: Nuriman Zakiroghlu of 300dollarsperinch.