It’s Alive! PlayOJO hire igor to launch integrated live casino campaign

Agency: Isobel


Leading UK online gaming brand PlayOJO has teamed up with igor Creations to launch it’s first product advert to promote their exciting live casino and gameshow offering, in a new integrated UK campaign.

‘It’s Alive’ sees a playful undead monster spring to life when he discovers the fun and thrills of playing live casino at PlayOJO, and is then transported to a colourful CGI gaming world to reveal a whole new realm of exciting live casino and gameshow games.

The campaign breaks this week in the UK, across TV & digital, with other markets going live later this summer.

igor was appointed by PlayOJO following a competitive pitch earlier this year. igor is the content division of isobel, one of the UK’s leading independent creative agencies.

This professional campaign titled 'It’s Alive! PlayOJO hire igor to launch integrated live casino campaign' was published in United Kingdom in July, 2023. It was created for the brand: PlayOJO, by ad agency: Isobel. This campaign is related to the Gambling and Gaming industries and contains 1 media asset. It was submitted 11 months ago by PR: Rosie Lumley of Tank Top PR.


Chief Marketing Officer - Peter Bennett
Brand and Communications Lead - Catharine Hopkinson
Head of Global Product - Andrew Steddy

igor Creations
Creative & production company - igor Creations
Executive Creative Director & Director - Rob Fletcher
Creative team: Tom Dyson & Lance Boreham
Senior Account Director & Producer – Gemma Blake
Editor, Post-production & CGI - Chan Spencer
Sound: Jungle
Music: Delicious Digital

All Response Media

Deutsche Telekom


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