Tata Tiscon

Get Smarter Choose Better

Agency: Wunderman Thompson South Asia


While building a home is a dream for many Indians, the home building category is a very low involvement one. People spend a lot of time to choose a home design, or on the interiors, whereas procuring building materials is generally a decision left to the contractor. The science of the category, too, is not easy to understand for the common man. Hence, most purchases are driven by fringe benefits rather than real product benefits.

Tata Tiscon, India’s largest selling TMT rebar brand from the house of Tata Steel, has released a new campaign conceptualized by Wunderman Thompson India to address this concern. Focused on the latest range of 550SD rebars, the 360-degree campaign is built around a set of 3 TVCs where a friendly, neighbourhood engineer educates the home builders and urges them to make an informed purchase decision. Because, only when one digs a little deeper, does one realize that Tata Tiscon 550SD is a much superior TMT rebar.

This professional campaign titled 'Get Smarter Choose Better' was published in India in July, 2023. It was created for the brand: Tata Tiscon, by ad agency: Wunderman Thompson South Asia. This Film medium campaign is related to the Industrial, Agriculture industry and contains 3 media assets. It was submitted about 1 year ago.


Client: Tata Tiscon
Chief Commercial Office: TVS Shenoy
Chief of Marketing & Sales: Karthik Narayanan
Brand Team: Hemant Bhargava, Anik Bhowmik, Shivam Paliwal, Debali Mukherjee
Agency: Wunderman Thompson South Asia
SVP & Managing Partner: Vijay Jacob Parakkal
VP & Sr. ECD: Arjun Mukherjee
Creative Team: Aniket Chattopadhyay, Moeinuk Sengupta, Sarasij Dasgupta
Business Team: Soumya Chattopadhyay, Arko Majumdar, Tridipta Dey
Production House: Now Films
Director: Anwar Sayeed


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