It's A Healthy Obsession

NOWⓇ is launching the latest evolution in its “feel good spending less” platform.
Titled “It’s A Healthy Obsession,” the new work, from independent creative agency Hanson Dodge, takes viewers inside NOW labs to show how NOW scientists have taken their obsession about quality to a new level. They literally conduct 31,000 quality tests a month. Just two years ago, it was 19,000 tests a month. The tagline is “Quality Obsessed. Priced Less.” Focusing its message on quality and value has proven to be highly effective, generating increases in both aided and unaided brand awareness and, more importantly, brand usage. The integrated campaign launches this month, including connected TV, online video, print, audio, display, social and media partnerships such as one with Real Simple that has already netted 3,000+ engagements.