Description
AS NIGHT FALLS, 8 PEOPLE DISAPPEAR.
To celebrate True Detective Night Country, where eight scientists disappear as the Alaskan sun sets, NOW created a chilling billboard using photochromic ink. This light sensitive paint disappears as the sun goes down so that the eight scientists on the poster vanish from sight.
Created by Stink Studios and Global Street Art, the site in east London seems like a regular poster by day, but as night falls, the subjects disappear, reflecting the unsettling plot of the show’s first episode.
The special build was supported with lenticular posters throughout the London Underground, as well as OOH, DOOH, digital takeovers and social.
This professional campaign titled 'Disappearing Scientists' was published in United Kingdom in January, 2024. It was created for the brand: Now, by ad agency: Stink Studios. This OOH Outdoor medium campaign is related to the TV and Streaming Promos industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Stink Studios
Production Company: Global Street Art
