On Thursday 28th July, the 2022 Commonwealth Games open in Birmingham, England. The XXII Commonwealth Games, or as commonly known, Birmingham 2022 is an international multi-sport event for members of the Commonwealth, a 54-member humanitarian coalition of countries. All events will be televised on the BBC, throughout the 12 days of the games. BBC Creative commissioned independent production studio KODE and director Harry Cauty to create ‘It’s A Brum Thing’ a 40’ multi-disciplinary animation that celebrates the home of this year's games, Birmingham.
This professional campaign titled 'It's a Brum Thing' was published in United Kingdom in July, 2022. It was created for the brand: BBC, by ad agency: KODE. This Film and Integrated media campaign is related to the Sports industry and contains 1 media asset. It was submitted 2 months ago.