Canon as a brand follows and believes in the philosophy of Kyosei which means “living and working together for a common good” and thus takes initiatives to effectively utilize various resources to bring about a social change for the betterment of society. To continue the same on Social Media, Canon leverages on some important and trending topical days, to create a strong brand presence amongst our audience. The main goal is to have crisp communication that urges the audience to consciously engage and therefore help create awareness about the initiatives that Canon as a brand is taking.
Through these creative campaigns, we build Canon’s image of a responsible corporate entity which strongly cares for the society and environment.
Some of these notable topicals done in 2022 are:
National Science Day, World Wildlife Day, Earth Hour, World Health Day, World Migratory Day and Rainforest Day.
We engaged users through thought-provoking and creative content.
This professional campaign titled 'Planet Conservation - Topicals 2022' was published in India in July, 2022. It was created for the brand: Canon, by ad agency: Repindia. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: RepIndia, Delhi, India
AVP Client Strategy: Ipsita Kuthiala
Account Management: Harshit Gupta, Anupanshi Das and Aana Sinha
Sr. Creative Director (Art) : Manjeet Singh
Associate Creative Director (Copy): Supriyo Mukherjee
Copy Team: Vishu and Harsh
Art Team: Aditya and Ishaan