ADVERTISING

Easter GIF Attack

Agency: Bickerstaff

Description

In the spirit of guerrilla best practices, Bickerstaff.547 has designed a series of Easter gifs that are no different from the others, at first glance. Only one small detail - after their departure, the greeting turned into images of Ukrainian cities, destroyed buildings, or photos of soldiers. Yes, Russians saw the truth about the war in Ukraine through gifs.
As a result, 8 of the top 15 Viber gifs were from Bickerstaff.457. Another 20 were displayed on the first eight search pages. About 3 million Russians who searched for "Easter" in the messenger received and spread the truth about the war in Ukraine.
On June 3, it became known that the so-called "DPR" and "LPR" groups temporarily restricted access to the Viber messenger in certain areas of the Donetsk and Luhansk regions. The local authorities said that this was a response "to the multiple frequencies of use of the service as part of the military infrastructure."

This professional campaign titled 'Easter GIF Attack' was published in Ukraine in June, 2022. It was created by ad agency: Bickerstaff. This Digital and Film media campaign is related to the Other industry and contains 1 media asset. It was submitted over 1 year ago by dependent creative agency: Bickerstaff.734.

Credits

Advertising Agency: Bickerstaff.734, Kyiv, Ukraine
Creative Director: Illia Anufriienko
Account Director: Oksana Peicheva
Creative Group Head: Maryna Cherniavska
Art Director: Polina Blyzniuk
Art director: Daryna Gorbacheva
Senior Designer: Andrey Hetmanchuk
3d, motion Designer, Sound Designer: Alexei Boiev
Strategist: Mariia Kochurenko
PR manager: Velentyna Polovynka

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