Associação Mais Proximidade

It Never Goes Unnoticed.

Agency: Leo Burnett Lisboa

It Never Goes Unnoticed_Maria

It Never Goes Unnoticed_Adélia

It Never Goes Unnoticed_Victor


A campaign that aims to subvert people’s perception by literally removing the 0,5% of tax return donation from all their pieces. A simple, funny, and ironic way that makes them look and think twice about this unnoticed theme.

This professional campaign titled 'It Never Goes Unnoticed.' was published in Portugal in May, 2022. It was created for the brand: Associação Mais Proximidade, by ad agency: Leo Burnett Lisboa. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted almost 2 years ago.


Agency: Leo Burnett Lisboa
Executive Creative Director: Steve Colmar
Creative Director: Lucas Yu
Account Director: Rudolfo Gonsalves
Copywriter: Freddie Brando, Maria Branco
Art Director: Gil Santos
Production Director: Cristina Almeida
Photographer: Daryan Dornelles


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