At Portugal’s XXVI Golden Globes Gala, two of Portugal’s biggest stars — Jessica Athayde (nominated for Best Actress) and Diana Chaves (nominated for Best Entertainer) — instead of bringing their partners as their escorts, used their plus one invitation to bring actual isolated elders to the event as their “Golden Dates”.

AMP wanted to show the audience of the most watched and photographed red carpet of the country, that even the most valuable companions need company.

A stunt that created the perfect spotlight to create awareness towards the issue for jornalists, photographers and the over 1,2MM spectators watching everything.

This professional campaign titled 'Golden Dates' was published in Portugal in October, 2022. It was created for the brand: Associação Mais Proximidade, by ad agency: Leo Burnett Lisboa. This 360° medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 1 year ago by Creative Director: Lucas Yu of Leo Burnett Lisbon.


Leo Burnett Lisboa

Executive Creative Director: Steve Colmar
Head of Integration/Strategy: Patrícia Araújo
Head of Client Service Director: Paula Lopes
Creative Director: Lucas Yu, Guilherme Nunes
Art Director: Bruno Barros, Kissyla Clarkson
Copywriter: Freddie Brando, Hernâni Correia
Production Director: Cristina Almeida
Video Editor: Inês Correia
Account Director: Rudolfo Gonsalves
Account Executive: Inês Serras

Blanche Filmes

Produção Executiva: Pedro Varela, Pedro de Oliveira
Direção de Produção: Leonor Coelho
Chefe de Produção: Susana Lourenço
Realização e Edição: João Lobo
Diretor de Fotografia: Martim Plantier Varela
1º Ass. Imagem: Beatriz Constantino
2º Ass. Imagem: Carolina Abreu
Fotógrafa: Armanda Claro
Iluminação: João Almeida
Guarda-Roupa: Vivian Engiel
Make-Up & Cabelos: Kateryna Kornilova
Equipamento Imagem: PLANAR
Equipamento Iluminação: SHOWREEL, António Lima, João Almeida
Equipamento Maquinaria: SHOWREEL
Pós-Produção Vídeo: BLANCHE FILMES
Pós-Produção Áudio:
Estúdio de Som - DMix Música
Mistura de Som - João Azevedo

Zenith Optimedia
Head of Media: Maria Carvalho
Client Service Director: Catarina Moedas
Digital Manager: Teresa Calado
Digital Media Planner Senior: Daniel Soares
Digital Media Planner: Lourenço Almeida


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