ADVERTISING

GLAS

is that right, FIFA?

Agency: proof.

Description

context
qatar is hosting one of the biggest sports events in the world – fifa world cup

problem
human rights are violated – migrant workers built stadiums under horrifying conditions and lgbtqia+ people are not allowed seating at these very same stadiums.

insight
emotions over the world cup are different this year

idea
we turned classic phrases of football excitement into a tool for exposing the truth about the FIFA World Cup.

This professional campaign titled 'is that right, FIFA? ' was published in Bulgaria in December, 2022. It was created for the brand: GLAS, by ad agency: proof.. This Print medium campaign is related to the Public Interest, NGO industry and contains 7 media assets. It was submitted 2 months ago by creative director: Angel Iskrev of proof..

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