Burger King

Is A Hotdog A Sandwich, Burger Prez, The Face Whopper


On April Fool’s Day Burger King is going to ask their customers one simple question, is a hotdog a sandwich? Customers will come up to the register and order their Whopper like normal. However, right after they do the employee will ask them the question at hand. Unbeknownst to the customer, how they answered the question will determine what type of sandwich they get. We will communicate to customers through Public Relations, the in-store Event, and share their reactions via Social Media.

This student campaign titled 'Is A Hotdog A Sandwich, Burger Prez, The Face Whopper' was published in United States in May, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 10 media assets. It was submitted almost 5 years ago.


Entrant Company: Academy of Art University, San Francisco, USA
Student: Phil Dorsett
Educational Instructor: Mark Edwards


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